26 Yoga Industry Statistics [2022]

Research Summary. Yoga has become one of the most popular fitness and mental health practices around the world, and its rapid growth is showing no signs of slowing. Here are some statistics on the yoga industry.

• More than 28.75 million Americans practice yoga.

• The average American yoga practitioner spends $1,080 a year on classes, workshops, and equipment.

• There are 40,582 yoga and pilates studios in the U.S.

• The U.S. yoga industry earns $9.09 billion in annual revenue.

• The yoga industry is expected to have a CAGR of 9.6% from 2021 to 2027.

For further analysis, we broke down the data in the following ways:
Trends | Benefits | Practitioners | Where Yogis Practice

General Yoga Industry Statistics

• Over 300 million people around the world practice yoga.

• The global yoga industry is worth $37.46 billion as of 2019.

• The average yoga practitioner in the U.S. spends $62,640 on yoga classes, workshops, and equipment over their lifetime.

Yoga Industry Trends and Projections

• The global yoga industry is projected to be worth $66.23 billion by 2027.

  This would be the result of a CAGR of 9.6% from 2021 to 2027. While North America currently holds the largest share of the industry, the Asia-Pacific market is expected to be the fastest-growing during this time period, with a CAGR of 10.8%.

• The U.S. pilates and yoga studio market reached $12.82 billion in value in 2020.

  This was up 1.1% from its $12.68 billion value in 2019.

• The number of yoga and pilates studios in the U.S. has increased from 32,354 in 2017 to 40,582 in 2022.

  This is the result of an average annual growth rate of 4.6% during this time span. In 2012, there were just 22,340 yoga and pilates studios.

• The percentage of American adults doing yoga increased from 9.5% in 2012 to 14.3% in 2017.

  The number of children doing yoga also increased from 3.1% to 8.4% during this same period of time.

• The number of Americans doing yoga increased by 10.99 million from 2008 to 2018.

  In just ten years, the number of people doing yoga in the U.S. grew from 17.76 million to 28.75 million. The total number grew steadily, just seeing a minor plateau from 2014 to 2015 when numbers only increased from 25.26 million to 25.29 million.

• The online yoga class sector is expected to grow at a CAGR of 12.3% from 2021 to 2027.

  Even though offline classes are still the largest segment of the yoga industry, online classes have grown rapidly since the onset of the COVID-19 pandemic and are expected to continue that growth.

Yoga Industry Statistics by Benefits of Yoga

• 54% of people said they started practicing yoga to release tension.

  In addition, 52% said they did it to improve their physical and mental strength, and 43% said they did it to feel happier. Not only that, but 27% said they took up yoga to get more time for themselves, 21% to feel less lonely, and 20% to help them unplug from technology.

  

• 61% of people use yoga to improve mobility and flexibility.

  Some of this group uses only yoga to accomplish this, while others work it into their fitness routine as an additional method of improving mobility and flexibility.

• In 2012, a survey found that almost 60% of people who practiced yoga were motivated to exercise more than before they started yoga.

  In addition, 40% were motivated to eat healthier.

Yoga Industry Statistics by Yoga Practitioners

• The majority of yogis are women.

  Women make up 72% of yoga practitioners in the U.S., while men account for just 28%.

  

• Almost half of the yoga practitioners earn more than $75,000 per year.

  Yogis are typically high-earning individuals, as just 12% earn less than $19,999 a year. In addition, 78% are college-educated.

• 12% of people who do yoga are vegetarians.

  This may not seem like a significant percentage, but it is when compared to the 3% of the population as a whole who are vegetarians.

• 64% of yogis consider themselves “beginners” or “brand new” to yoga.

  An additional 22% identify themselves as intermediate yoga practitioners, and 12% identify themselves as advanced.

  

Yoga Industry Statistics by Where Yogis Practice Yoga

• 67% of yoga practitioners do yoga at home.

  Here is the breakdown of where people practice yoga:

  Location	Percentage Who Do Yoga There
  Home	67%
  Gym	43%
  Yoga studio	38%
  Outdoors	32%
  Yoga or wellness festival	20%
  Special event at a unique venue	20%

• California has the majority of the 40,582 yoga and pilates studios in the U.S.

  Here is the breakdown of the three states with the most pilates and yoga studios:

  State	Number of Pilates and Yoga Studios
  California	3,218
  New York	1,777
  Texas	1,421

• According to Google search trends, yoga is more popular in Canada than in any other country.

  Canada sees the most interest in yoga on Google, followed by Singapore, Australia, Ireland, and the United States. India comes in sixth on this list.

• Vermont is the U.S. state with the most interest in yoga, according to Google search trends.

  Colorado, Massachusetts, Hawaii, and Rhode Island round out the top five list. As far as U.S. cities go, however, San Francisco, Denver, and Seattle are the three with the most interest in yoga, followed by Boston and Portland.

• According to Google Trends, yoga is more popular in Canada than in any other country.

  Canada sees the most interest in yoga on Google, followed by Singapore, Australia, Ireland, and the United States. India comes in sixth on this list.

Yoga Industry Statistics FAQ

1. How much is the yoga industry worth?

   The yoga industry is worth $37.46 billion. This was the value of the global yoga industry in 2019, and this number is expected to reach $66.23 billion by 2027. The yoga industry’s value is fueled by more than 300 million people who do yoga around the world.

   In the U.S., the yoga industry earns over $9 billion in revenue each year, and the yoga and pilates studio industry alone was valued at $12.82 billion in 2020.

   All of this is made possible because of the over 28.75 million Americans who do yoga, and the average amount they spend on yoga classes, workshops, and equipment over their lifetimes is $62,640.

2. Is the yoga industry growing?

   Yes, the yoga industry is growing. Globally, the yoga industry is expected to see a CAGR of 9.6% from 2021 to 2017, resulting in an industry value of $66.23 billion by 2027.

   During this period of time, the Asia-Pacific market is anticipated to see the largest amount of growth at a CAGR of 10.8%.

   In the U.S., the number of yoga and pilates studios has increased at a 4.6% average annual growth rate from 2017 to 2022, which has resulted in a total of 40,582 yoga and pilates studios as of 2022.

   The number of Americans practicing yoga has also been on a steady increase as well, growing from 9.5% of adults doing yoga in 2012 to 14.3% in 2017. The number of kids doing yoga has also grown, moving from 3.1% to 8.4% from 2012 to 2017.

3. Is yoga a profitable business?

   Yes, yoga is a profitable business. Starting a studio, for example, is usually profitable (as long as you have customers) since you don’t need as much capital to operate as you do in other industries. Instead, on the most basic level, you’ll just need to pay rent, pay for your supplies, and show up.

   As far as yoga supplies and clothing go, this is also a profitable business, as yogis are often big spenders: The average American yoga practitioner will spend over $60,000 during their lifetime on yoga classes, equipment, and workshops.

   In addition, online yoga classes are quickly growing in popularity, which can often mean lower overhead costs for many yoga instructors, increasing their profit margins.

4. What industry does yoga fall under?

   Yoga falls under the fitness, health, and wellness industry. Some people will put it under the mental health industry; however, as many people practice it as a way to combat depression, anxiety, and other mental health concerns.

   54% of yoga practitioners said they took up yoga to help them release tension, 52% say they do it to improve both physical and mental strength, and 43% say they practice yoga to boost their happiness levels.

   27% also said they do it to get more “me” time, 21% do it to feel less lonely, and 20% do it as a way to take a break from electronics. All of these reasons for taking up yoga could fall under either the mental health or wellness industry categories, which is why there is some debate over which one it falls under.

   However, the majority of the time, it falls under the fitness, health, and wellness industry because a significant number of people use yoga to benefit their bodies, even if boosting their mental health comes alongside that.

   This is seen in the 61% of people who say they use yoga in some capacity to help improve their mobility and flexibility and in a significant number of people who use it to treat lower back and other chronic pain.

5. In which country is yoga most popular?

   Yoga is most popular in Canada. According to Google search trends, Canada has the highest number of people interested in yoga. Singapore comes next, then Australia, Ireland, the U.S., and India.

   North America has the largest share of the global yoga industry, but the Asia-Pacific market is expected to see the most growth from 2021 to 2027, with an estimated CAGR of 10.8%.

6. How big is the online yoga market?

   The online yoga market makes up 67% of the total number of people who do yoga. In other words, 67% of people who practice yoga do it at home, followed by 43% who do it at the gym.

   The online yoga market is expected to see a significant amount of growth from 2021 to 2017, increasing at a CAGR of 12.3% during this time period. This growth was spurred by the COVID-19 pandemic when lockdowns forced people to do workouts in their own homes instead of at gyms or yoga studios.

   This shift in demand resulted in an increase in online yoga classes, and this growth isn’t expected to stop anytime soon.

Conclusion

Yoga has become a worldwide phenomenon, with more than 300 million yogis around the world and more than 28.75 million in the U.S. alone. After over a decade of rapid growth, the global yoga industry is only expected to continue to increase in value and is projected to be worth $66.23 billion by 2027. This would be the result of a CAGR of 9.6% from 2021 to 2027.

In the U.S., the yoga industry earns over $9 billion in annual revenue, and there are more than 40,500 yoga and pilates studios in the country. All of this is driven by the often high-earning American yogis who, on average, each spend over $60,000 on yoga classes, workshops, and equipment during their lifetimes.

References

1. Statista. “Yoga – Statistics & Facts.” Accessed on April 12, 2022.

2. Yogi Times. “Yoga Industry Statistics and Demographics.” Accessed on April 12, 2022.

3. Allied Market Research. “Yoga Market by Type (Online Yoga Course, Offline Yoga Course, and Yoga Accreditation Training Programs): Global Opportunity Analysis and Industry Forecast 2021-2027.” Accessed on April 12, 2022.

4. Eventbrite. “Yoga Statistics: Surprising Data on the Growth of Yoga [Infographic].” Accessed on April 12, 2022.

5. Statista. “Market Size of the Pilates and Yoga Studio Sector in the United States From 2010 to 2020.” Accessed on April 12, 2022.

6. IBIS World. “Pilates and Yoga Studios in the U.S. – Number of Businesses 2004-2027.” Accessed on April 12, 2022.

7. CDC. “Use of Yoga, Meditation, and Chiropractors Among U.S. Adults Aged 18 and Over.” Accessed on April 12, 2022.

8. CDC. “Use of Yoga, Meditation, and Chiropractors Among U.S. Children Aged 4-17 Years.” Accessed on April 12, 2022.

9. Statista. “Number of People Doing Yoga in the United States From 2008 to 2018.” Accessed on April 12, 2022.

10. Yoga Kali. “Does Yoga Increase Flexibility?” Accessed on April 12, 2022.

11. Harvard Health Publishing. “New Survey Reveals the Rapid Rise of Yoga – and Why Some People Still Haven’t Tried It.” Accessed on April 12, 2022.

12. Yoga Basics. “Where is Yoga the Most Popular in the World?” Accessed on April 12, 2022.

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.