25+ Wonderful Website Design Statistics [2022]

Research Summary. Websites are an important facet of success for many businesses, from massive online retailers to local mom-and-pop shops. However, that success is entirely based on making the most out of your website. With that in mind, we’ve gathered some crucial statistics about website design, and according to our research:

• 94% of users will leave a website simply because of low-quality design.

• 75% of a company’s credibility is based on website design.

• It takes less than 50 milliseconds for a visitor to decide if they like a website.

• 88% of online shoppers are unlikely to return to a site after having a poor user experience (UX).

For further analysis, we broke down the data in the following ways:
Design | Performance | Opinions | State of the Internet

General Website Design Statistics

Companies wouldn’t focus on good website design if it wasn’t an effective form of marketing for their brand. Knowing that, here are some important facts about the website design industry and why companies are so interested in website design:

• As of 2022, the U.S. Web Design Services industry is worth $11 billion.

  Though the U.S. Web Design Services Industry still has a large market size, its overall worth has been decreasing over time. For instance, in 2012, the industry was worth a whopping $26.2 billion.

• 73% of companies invest in branding design.

  This can include anything from their logo to their website, meaning that nearly three-fourths of companies consider design important enough to invest in. That’s because better design leads to improved marketing and brand recognition.

• The average small business spends between $2,000-$15,000 on website design.

  Website design is a sizable investment, especially high-quality design. Overall, this range of prices can include anything from custom designs, SEO copywriting, custom photographs, videos, and more.

Website Design Statistics by User Behavior Based on Website Design

Something as simple as website design can have a profound impact on consumer behavior. After all, there are countless websites online, so users have a low tolerance for perceived low-quality design. Overall, here are some general facts about user behavior based on website design:

• 38% of users will leave a page with an unattractive layout or content.

  Ever felt uneasy when you find yourself on a website that looks like it was made in 2002? The fact is that unappealing layouts can cause over a third of website users to jump ship. This can be due to a lack of trust or the prospect of finding more attractive competition.

• It takes the average user ten to 20 seconds to decide if they want to stay on a website.

  In fact, 55% of visitors spend less than 15 seconds on a website, which plays into something known as the 15-second rule. Under this rule, it’s important to capture your visitor’s attention within 15 seconds, so they stand a much higher chance of spending more time on your website.

• 57% of users won’t recommend a business with a poorly designed website on mobile.

  More and more people are turning away from desktop browsing in favor of using their mobile phones to access the internet. That means it’s crucial to have a website that functions properly on mobile devices because over half of all users won’t recommend a website with a poorly designed mobile layout.

• Users spend 2.6X more time on pages with videos.

  In fact, 91% of consumers prefer visual content over text-based or static media. More specifically, interactive content in the form of videos, images, and games draws consumers in the most. That’s why websites with videos are far more successful than those without.

• 44% of users will leave a website with no contact information.

  It’s exceptionally difficult for users to contact you through your website if they can’t find any contact information. That’s why experts always recommend that you make your contact info clear, concise, easy to find, and easy to read on your website.

Website Design Statistics by User Behavior Based on Website Performance

As with design, website performance can also have a massive effect on user behavior. This includes anything from issues with loading to flawed functionality. In general, when it comes to user behavior based on website performance, here are the facts:

• Up to 80% of consumers will leave a website that doesn’t display correctly on their device.

  Even more specifically, 53% of mobile users will leave a website that doesn’t display correctly after only three seconds. That means all of the traffic in the world means nothing if a website doesn’t display correctly on someone’s chosen device.

• 42% of users will leave a website due to poor functionality.

  While this is still considerably high, it’s worth noting that fewer users leave due to poor functionality than they do due to poor design. That would suggest that users are turned away more from a website they perceive as “ugly” rather than one that doesn’t work properly.

• 74% of users are more likely to return to a mobile-friendly site.

  Mobile-friendly websites are truly a hit with consumers. Not only are they more likely to return, but 67% of them say that after visiting a mobile-friendly site, they’re more likely to buy products or services.

• Following a poor customer experience, up to 89% of consumers have switched to a competitor’s website.

  And this isn’t surprising, given that customer experience drives over 60% of brand loyalty, which is more than price and product combined.

• 88% of users won’t return to a website after having a bad user experience.

  A bad UX can drive not only the customer who had the experience away but many other people as well. That’s because 46.7% of these consumers will also warn their friends about the negative experience.

• 47% of users will visit a website’s products/services page first.

  That’s why it’s crucial for companies to make their products/services page easy to find and easy to read. One of the best ways to do this is through an easy-to-access column that helps users navigate the website, paired with skimmable and digestible content pages.

Website Design Statistics by User Opinions and Preferences

Everyone is different, but when it comes to website design, many people have similar opinions. To understand where users’ opinions lie, we’ve gathered essential facts about website design opinions and preferences:

• 48% of users think website design is the main factor in deciding a business’s credibility.

• 94% of first impressions are related to your website’s design.

• 82% of shoppers feel better about a company after reading custom content.

• 71% of consumers become frustrated when they feel their shopping experience on a website is impersonal.

• Websites and posts with images receive up to 650% more engagement from consumers.

• 50% of consumers report that a company’s website is vital to the success of their overall brand.

Website Design Statistics by the State of the Internet

Current internet trends can affect how successful specific websites are. Whether it’s an influx of new competition or new design features being adopted by major brands, here are some insights about how the state of the internet can affect website design:

• There are at least 1.7 billion websites on the internet.

  There is a constant stream of new websites being created on the internet, at numbers that can be hard to comprehend. For example, there’s an average of 576,000 new websites being created every single day.

• Over the past five years (2016-2021), the mobile share of internet usage has increased from 43.7% to 55%.

  In fact, in the first quarter of 2015, the mobile share of internet usage was only a third of computers and other devices (31.16%). While, as of the start of 2022, the majority of internet usage now comes from mobile devices (55%).

  

• As of 2020, 68.1% of all website visits came from mobile devices.

  The share of website visits coming from mobile devices has increased steadily over time. For instance, from 2019 to 2020 alone, the number of website visits from mobile devices increased by 7.6%. This correlates with the fact that now only 35.7% of website visits come from desktops.

• The human brain processes image 60,000 times faster than words.

  The fact is that 90% of all information transmitted to the brain is visual, making images a crucial part of any website. The more high-quality images a website has, the more quickly a person can take invaluable information about the brand.

Website Design Statistics FAQ

1. How much does it cost to design a website?

   Designing a website can take anywhere between $100-$15,000 dollars. A broad range, we know, but that’s because there are many ways to go about designing a website. For those who choose to design their website themselves, the cost can easily be less than $3,000. However, for many small businesses who choose to hire professionals, the cost can reach upwards of $15,000.

2. How long does it take to design a website?

   It typically takes around 14 weeks to design a website. More specifically, most creators take roughly three weeks for discovery (finding services), six weeks for dedicated and theoretical design, three weeks for initial development, and an additional two weeks for a modification period.

3. How much do web designers make per website?

   Depending on experience, a web designer can make anywhere between $500-$5,000 per website. Overall, the average web designer will make $28.54 per hour, which equates to $59,000 per year. However, the top 90% of web designers make $83,000 or more, while the bottom 10% make $42,000 or less.

4. What degree is best for web design?

   There are a few different degrees that are good for web designers. Most web designers have a degree in either Graphic Design, Computer Science, or Computer Applications. In total, 67% of web designers hold a Bachelor’s Degree and 18% have an Associate’s Degree.

5. How big is the website design industry?

   As of 2022, the U.S. Web Design Services industry is worth $11 billion. Though that might seem big, the industry’s overall worth has been decreasing over time. For instance, in 2012, the industry was worth a whopping $26.2 billion.

6. Is website design a growing industry?

   The website design industry has been declining steadily over the last decade. The market size of the website design industry has been shrinking by an average of 3.1% per year between 2017 and 2022. However, that doesn’t mean that jobs will be in short supply. On the contrary, job growth for web designers is actually up 3%.

Conclusion

Websites are a crucial component of business success, and good design can easily make or break that success. Up to 94% of users will leave a website simply because of low-quality design, and 75% of a company’s credibility is based on website design. That means your business’ branding really does rely on good design.

Luckily, good website design can be achieved in many ways. From easy to access and easy-to-read pages to informative videos, it’s becoming easier than ever to make an appealing website.

Sources:

1. MarkBrinker. “Research Shows Having A Bad Website Can Hurt Your Business.” Accessed on April 26th, 2022.

2. CXL. “First Impressions Matter: Why Great Visual Design Is Essential.” Accessed on April 26th, 2022.

3. Transaction. “38% of people will leave a website if they find the layout unattractive.” Accessed on April 27th, 2022.

4. OpenWeb. “The 15 Second Rule: What’s Making Your Visitors Leave?” Accessed on April 27th, 2022.

5. Wistia. “Our Videos Dramatically Increased Our Visitors’ Time on Page.” Accessed on April 27th, 2022.

6. Parqa. “9 Stats That Prove the Importance of Website Design.” Accessed on April 27th, 2022.

7. MarketingDive. “Google: 53% of mobile users abandon sites that take over 3 seconds to load.” Accessed on April 27th, 2022.

8. Think with Google. “What Users Want Most from Mobile Sites Today.” Accessed on April 27th, 2022.

9. 10 to 8. “Why Customer Experience Will Be The Deciding Factor for Your Brand.” Accessed on April 27th, 2022.

10. Transaction. “47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site.” Accessed on April 27th, 2022.

11. Transaction. “48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business.” Accessed on April 27th, 2022.

12. MightyFine. “Understanding the Value of Good Web Design.” Accessed on April 27th, 2022.

13. PRN. “Half of Consumers Consider a Company’s Website Design Crucial to Their Opinion of that Brand.” Accessed on April 27th, 2022.

14. WebsiteSetup. “How Many Websites Are There?” Accessed on April 27th, 2022.

15. Statista. “Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2021.” Accessed on April 27th, 2022.

16. Perficient. “Mobile vs. Desktop Usage in 2020.” Accessed on April 27th, 2022.

17. Thermopylae Sciences + Technology. “Humans Process Visual Data Better.” Accessed on April 27th, 2022.

18. IBISWorld. “Web Design Services in the US – Market Size 2003–2028.” Accessed on April 27th, 2022.

19. B12. “73% of companies invest in branding design – how does yours fare?” Accessed on April 27th, 2022.

20. Elegrit. “Average Cost of Website Design For Small Business in 2021.” Accessed on April 27th, 2022.

21. Zippia. “Average Web Designer Salary.” Accessed on April 28th, 2022.

Author

Jack Flynn

Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.