Research Summary. Facebook has become a pillar in modern-day marketing, virtual socializing, and information sharing, and it appears to be here to stay. Here are some statistics about Facebook.
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Facebook has 2.9 billion global monthly active users.
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The U.S. has 297.14 million monthly active users.
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93% of marketers use Facebook for advertising.
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93.7% of businesses are on Facebook.
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25- to 34-year-olds make up the largest share of Facebook users.
For further analysis, we broke down the data in the following ways:
Global Stats | Marketers | Advertisement Data | User Behavior | American Users | User Data | Videos | Trends
General Facebook Statistics
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Facebook has the highest number of monthly active users of any social media network.
Facebook has 2.91 billion monthly active users as of January 2022, making it the most popular social media network in the world. Here are the top five social media networks and their total number of monthly active users:
Social Media Network Monthly Active Users Facebook 2.91 billion YouTube 2.56 billion WhatsApp 2.0 billion Instagram 1.48 billion Weixin/WeChat 1.26 billion -
The Facebook app accounted for about $60 billion of Meta’s $85.9 billion in revenue in 2020.
Meta’s products include Facebook, Instagram, WhatsApp, and Oculus, among others.
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Almost 98% of Facebook’s revenue came from digital advertising in 2020.
Of the company’s $85.97 billion in revenue that year, $84.17 billion of it came from advertising.
Global Facebook Statistics
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There are about 2.9 billion people around the globe who use Facebook every month.
The number of monthly users of all Meta (formerly Facebook, Inc.) products totals 3.64 billion. These products include Facebook, WhatsApp, Instagram, and Messenger, and Facebook’s users account for almost 80% of all Meta monthly active users.
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As of 2020, more than 10% of Facebook users are in the U.S.
In 2020, Facebook had about 297.14 million monthly active users in the U.S. alone and about 2.8 billion worldwide that same year.
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India has the most Facebook users of any country, with 329.65 million.
Here are the top ten countries for the highest number of Facebook users and how many each one has as of January 2022:
Country Number of Facebook Users India 329.65 million The United States 179.65 million Indonesia 129.85 million Brazil 116 million Mexico 89.7 million Philippines 82.85 million Vietnam 70.4 million Thailand 50.05 million Egypt 44.7 million Bangladesh 44.7 million
Facebook Statistics for Marketers and Advertisers
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200 million businesses worldwide use Facebook’s business tools, and most of them are small businesses.
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The average cost-per-click for a Facebook ad is about $0.43.
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93% of marketers use Facebook to advertise their businesses, compared to 78% who use Instagram.
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Facebook holds 25.2% of the U.S. digital advertising market, the largest share of any online advertising platform, including Google.
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Facebook has over 10 million active advertisers on its platform.
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The average Facebook eCommerce click-through rate (CTR) is 3%.
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63% of marketers find Facebook the most effective social media channel.
Facebook Statistics by User Advertisement Data
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15% of Americans have made a purchase by following a link on social media.
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78% of Americans between the ages of 18 and 34 have discovered products to buy on Facebook.
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94% of Facebook’s advertising revenue comes from mobile ads.
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52% of consumers purchase something from a brand they follow on Facebook.
Facebook Statistics by User Behavior
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31% of Americans regularly use Facebook to get news.
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The average U.S. adult spends 33 minutes a day on Facebook.
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70% of adult U.S. Facebook users say they access the app daily.
Facebook Statistics by American Users
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69% of U.S. adults say they use Facebook.
YouTube is the only social media platform with a higher usage rate at 81%. Instagram comes in third, with 40% of U.S. adults saying they use it.
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77% of adult U.S. women say they use Facebook.
In contrast, just 61% of adult U.S. men say the same.
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72% of U.S. Democrats (or those who lean that way) use Facebook.
On the other hand, 69% of U.S. adults who are Republicans or those who lean towards Republican use Facebook.
This is only a three-point difference, the narrowest margin of any social media platform except Nextdoor, which also has a three-point difference in favor of Democrat users, and Pinterest, which has a one-point difference in favor of Republican users.
Facebook Statistics by User Data
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Each month, 1.8 billion people use Facebook Groups.
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56.6% of worldwide Facebook users are male, and 43.4% are female.
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19% of Facebook users in the U.S. use the platform to follow brands and companies.
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81.8% of Facebook users only access it by mobile phone, whether they use the app or a browser.
Facebook Statistics by Facebook Videos
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There are 100 million hours of video content watched on Facebook each day.
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85% of Facebook videos are watched without sound.
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Vertical Facebook videos get the highest engagement rates at 0.68% compared to landscape (0.34%) and square (0.26%) video formats.
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60.8% of social media users watching videos less than ten minutes long watch their content on Facebook.
Facebook Trends and Projections
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Facebook (now called Meta) has seen its annual revenue increase from $1.97 billion in 2010 to $117.93 billion in 2021.
This 2021 total includes Meta’s Reality Labs, which produces its VR products. Without that revenue, the 2021 total would be $115.66 billion. Here is how much annual revenue Meta has earned since 2010.
Year Total Annual Revenue 2010 $1.97 billion 2011 $3.71 billion 2012 $5.09 billion 2013 $7.87 billion 2014 $12.47 billion 2015 $17.93 billion 2016 $27.64 billion 2017 $40.65 billion 2018 $55.84 billion 2019 $70.67 billion 2020 $85.97 billion 2021 $117.93 billion -
In 2010, Facebook had 608 million monthly active users, and in 2021, it had 2.91 billion.
Here is the breakdown of the number of Facebook’s monthly active users from 2010 to 2021:
Year Number of Monthly Active Users 2010 608 million 2011 845 million 2012 1.06 billion 2013 1.23 billion 2014 1.39 billion 2015 1.59 billion 2016 1.86 billion 2017 2.13 billion 2018 2.32 billion 2019 2.50 billion 2020 2.80 billion 2021 2.91 billion -
From Q4 2021 to Q1 2022, Facebook saw an increase of 33 million monthly active users.
This is the first increase since Q3 2021 when Facebook’s number of monthly active users increased from 2.9 billion in Q2 2021 to 2.91 billion in Q3 of that same year. The number of users then stayed steady from Q3 to Q4 of 2021.
Facebook Statistics FAQ
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2.9 billion people use Facebook. This accounts for all of Facebook’s monthly active users, which means that 2.9 billion people around the world log into Facebook every month (more have accounts but don’t use them as often, so they aren’t usually counted in social media statistics like these).
In the U.S., there are 297.14 monthly active Facebook users, which accounts for more than 10% of Facebook’s total number of users around the world. However, India has the highest number of Facebook users, with 329.65 million.
Facebook’s parent company is Meta, which owns Facebook, WhatsApp, Instagram, and Messenger, and all of these platforms combined have 3.64 billion monthly active users, almost 80% of which are on Facebook.
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Is Facebook getting less popular?
No, Facebook isn’t getting less popular. While many younger internet users are using Instagram, Snapchat, and TikTok more than they’re using Facebook (only 5.6% of Facebook users are between the ages of 13 and 17), that doesn’t mean that it’s getting less popular overall.
From Q4 of 2021 to Q1 of 2022, Facebook gained 33 million monthly active users. This is not an insignificant increase in users, especially after the number of monthly active users didn’t change from Q3 to Q4 2021.
While Facebook’s numbers are still looking positive overall, the brand has been embroiled in controversy over the past few years, with a significant number of users saying they mistrust Facebook with how it uses user data and others who are unhappy with either its use to spread dangerous misinformation or its policies for quelling that.
As these controversies were picking up steam, Facebook’s parent company rebranded itself as Meta and has expanded into the VR market.
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What are Facebook’s demographics?
Facebook’s demographics are mostly male and mostly 25 to 34 years old. Over half (56.6%) of Facebook users are male, and the 25- to 34-year-olds make up the largest share (31%) of users as far as age demographics go.
18- to 24-year-olds come next with a 22.6% share of total Facebook users, and 35- to 44-year-olds account for 17.9% of Facebook users. The share sizes then drop off steadily for both older and younger age groups.
As far as U.S. Facebook users go, some of these demographics are switched: 77% of American women say they use Facebook as opposed to 61% of men who say the same.
In addition, U.S. Facebook users are relatively evenly split as far as politics go, with 72% of Democrats and 69% of Republicans using Facebook – by far the narrowest split of any of the most popular social media platforms (besides Pinterest).
Age Range Share of Facebook Users 13-17 5.6% 18-24 22.6% 25-34 31% 35-44 17.9% 45-54 11% 55-64 6.8% 65+ 5.3% 
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Is Facebook the most popular social media platform?
Yes, Facebook is the most popular social media platform. As of January 2022, Facebook has 2.91 billion active users, followed by YouTube with 2.56 billion.
WhatsApp comes in third place and has about 2 billion monthly active users, and Instagram comes in fourth with 1.48 billion monthly active users. Both of these platforms are owned by Meta (formerly Facebook Inc.), just as Facebook is.
Weixin/WeChat, Chinese instant messaging platforms, round out the top five social media platforms list with 1.26 billion monthly active users between the two of them.
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Facebook is worth about $60 billion. In 2020, the Facebook app earned about $60 billion in revenue, making up a significant percentage of its parent company Meta’s $85.9 billion revenue that same year.
As far as Meta goes, almost 98% of its revenue came from digital advertising across all of its platforms in 2020. In 2021, it added its VR product branch (called Reality Labs), and it earned $117.9 billion that year.
Even without the additional revenue from Reality Labs, however, Meta’s annual revenue would have been $115.6 billion, still a significant increase from 2020.
This was also an exponential increase from Meta’s annual revenue in 2010, when it earned just $1.97 billion.
Conclusion
Even though Facebook isn’t the only social media giant now, it’s still the largest, with over 2.9 billion monthly active users around the world. In the U.S. alone, there are about 297.14 million monthly active Facebook users, although India still has the most of any country.
Facebook isn’t just popular with the average social media user, however; it’s also popular with marketers, as 93% of them use Facebook to promote their companies. In addition, 93.7% of businesses are active on Facebook, and 200 million companies around the world use Facebook’s business tools in some capacity.
References
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Author
Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.
