How To Write An “About Me” Page (With Examples)

In an age where your potential audience’s attention span is eight seconds on average, your “about me” page is a concise way to introduce yourself and your background on your website or blog.

Most potential clients or employers don’t have the time to spend browsing your website to get a sense of who you are as a professional in your field. They want a quick read that gives them all the details about your personality and experience that they need.

This article will cover exactly how to make an “about me” page that gets people interested and excited about you and your personal brand.

Why Create an “About Me” Page

Both companies and individuals create “about me” pages on their websites and portfolios to promote their brand and grab attention.

Including an “about me” page creates a more professional and dependable image. It’s also helpful for your website’s users and blog readers to learn more about who you are.

You don’t want clients or possible employers to do excessive searching to understand more about you and your background. An “about me” page makes it easier for browsers to get a sense of the person’s story behind the website or blog.

Step-By-Step Guide to Creating an “About Me” Page

Learning how to create an “about me” page that concisely and effectively describes you and your story on your website takes a little effort. M

any people and businesses struggle to fit all their accomplishments and history into a short “about me” section. However, this endeavor pays off in the long-term and can be made using an easy to follow step-by-step guide.

1. State your name in the third person. “About me” pages on a website are written from the third person, as opposed to describing yourself in the first person. Remember, the reader is taking in this information like they would the description on the back of a book.

   For example:

   If your name is Tiffany Rodgers, you’d begin your first sentence of the “about me” page by writing “Tiffany Rodgers is…”

2. Open with your current career. Once you’ve stated your full name in the third person, you should continue the sentence by describing your current job. You should be brief but also descriptive in giving a clear picture of your professional role to the reader. Try to keep it only a sentence long.

   For example:

   Tiffany works as a public relations manager for a music label. She might continue the first sentence of her “about me” section by stating, “Tiffany Rodgers is a public relations manager for a notable music company called Entitled Records, where she oversees clients, marketing teams, and projects.”

3. How did you get to this point in your career? To finish out the last couple sentences of your first paragraph, give a brief overview of your background and how you arrived at this point in your career. This could include the degrees you hold, specific skill sets, and impressive past experiences that impacted your career journey.

   For example:

   To continue Tiffany’s “about me” page, she’d go on to say, “She began her career into the music industry with a bachelor’s degree in business management. Post-graduation, Tiffany went on to develop skills in talent scouting, public image, and team leadership.”

4. Why are you passionate about your work? Potential clients and employers are both looking for someone who cares about the work they do. Part of the job in writing an “about me” section explains your passion for this career to the reader. Think about what you enjoy about working in your field and express that in a few sentences.

   For example:

   Tiffany’s second paragraph would continue to say, “Tiffany has always been a people-person, and working with a wide variety of unique individuals to aid in their music career is what makes her feel alive. She enjoys the fast-paced and influential nature of her job as a public relations manager.”

5. What are your achievements? Once you’ve covered a preliminary description of who you are and why you love what you do, listing out some of your biggest accomplishments can help in solidifying your authority to the reader. Look back on the parts of your career, past internships, or education that you’re particularly proud of, and speak a little more about those in a few sentences.

   For example:

   Tiffany would write, “In her ten years of experience in the public relations and management field, she’s handled upwards of 120 clients. She’s been recognized within Entitled Records as being one of the most effective managers in their company, responsible for the generation of over 3.5 million dollars throughout projects she’s led.”

6. End with a call to action. You’ve painted a clear picture of who you are to the reader, but writing an “about me” section is about more than them getting to know you better. You’re also hoping that they’ll take a particular action depending on your targeted audience.

   A freelance blogger will use the “about me” section to speak to readers and get them to subscribe or sign up for emails to broaden your readership. In this case, they’ll end this page of your blog with a subscription option.

   If you’re searching for a job and sending your website to potential employers, the goal is for them to learn more about you, be impressed, and get into contact for an interview. For this purpose, you’d end your “about me” section with your contact details like your email.

   For businesses, the “about me” section is used to define their brand and hopefully grab the attention of potential customers with their background and story.

   Think about what objectives you’re trying to achieve with your “about me” page, and end it with the details the reader will need to take action.

   For example:

   Tiffany would be using her “about me” page on her website to reach out to potential clients and establish her own brand as a public relations manager. She should end the section by stating, “Tiffany is always juggling at least a few clients, but she finds the time for communication. To get in touch with Tiffany, send an email to [email protected]”

Tips for Writing an “About Me” Page

1. Don’t make it too long. While you want to cover all the details of what makes you an expert in your field, you should avoid making your “about me” page too long. Many visitors may move on if they open this page on your website or portfolio and see that it’s three pages long.

   Think about how you want your 140-character resume to be a snapshot of your professional profile. The “about me” page of your resume should be similar to this style of briefly covering your skills and experience.

2. Target your audience. When writing an “about me” section on your website, you need to consider who you are targeting. Think about the people who will be reading this page on your website, what they want, and what actions you want them to take. Cater your writing to this audience to motivate them to either make a purchase, sign up, or contact you.

3. Highlight the story behind your or your business. People don’t want a stereotypical, boring description of what you do as a job and where you went to school. They’re hoping to become invested in your story. If you’re an individual, that means getting a little more personal into what your motivations are, where you come from, and where you’d like to go in the future.

   When you’re creating the “about me” page for a business’ website, you should work on personifying the company to make it more relatable to the public. Describe the story of how your business came to be in an interesting way to secure attention, and hopefully, a new customer.

4. Include an image. People generally like to see who you are and how you present yourself. Not to mention that in today’s online world, public profiles are so ubiquitous that we just expect to see a photo included.

   This doesn’t need to be a formal headshot like your LinkedIn profile picture. It can show you involved in a hobby, playing with a pet, or engaging with a client. Whatever makes sense for the tone you’re trying to set on your website.

   If you’d rather not make your image public, that’s fine too. But still include some sort of (preferably original) visual element on the page for a better user experience.

5. Update regularly. You, your business, and the specific activities you’re involved with are constantly changing. Your “about me” page should reflect your most recent history, in addition to your more general background.

6. Make it about the reader. People often see the “about me” title and assume that it’s time to brag. We recommend staying humble and instead focusing on the most important person: your reader.

   While you’re talking about yourself, always keep the question in mind “how is this information helpful to the reader?” Discuss what problems you solve and how you can be a helpful resource. Some experts even suggest dropping the “me” altogether and calling it an “About” page to really emphasize this point.

7. Be careful with humor. Humor via online text is an incredibly tricky thing. People can’t hear your tone the same way they can in real life. Even a joke that’s funny when read correctly has a high chance of falling flat on its face online (or worse, confusing your readers).

   If humor is an element of your brand identity, however, then feel free to lean into whatever your niche finds funny.

8. Encourage action. When a reader is done reading a good “about me” page, they’re ready to do something. Whether they’re ready to email you for a consultation, read through your blog, or buy a product depends on the nature of your website and business.

   Regardless of your industry, finishing with a call to action is always a good idea.

“About Me” Page Examples

1. Example #1 – Freelance Writer “About Me” Page

   Samuel Winston is an ambitious freelance writer who specializes in commissions for travel and food articles. He has experience creating long-form, informative articles and strategizing his content for search engines.

   Samuel was first inspired to begin a career in writing during college at the University of California, Los Angeles after taking a course called “The Art of Writing for Professionals.” There was something special about the element of creating something from nothing that came with writing that inspired his long-term passion for it as a career.

   Through the time he’s worked in the industry of written content creation, Samuel has been presented the award for Notable Content Creators Organization twice. He’s perhaps most proud of the work he’s done for Traveler’s Magazine, which included a 12 part series outlining the world’s most impressive destinations.

   Samuel currently lives with his family of four in Los Angeles, California, where they enjoy hiking and nature in their spare time. Samuel has open availability to opportunities. If you’d like to chat, shoot an email to [email protected].

2. Example #2 – Small Business Startup “About Me” Page

   Tetra Organic Cake Company was founded by three sisters named Dana, Darlene, and Delaney Tetra, who loved sweet things, but despised additives and high fructose corn syrup. Thus, they decided to open their own business in 2015 that believes you don’t need to give up taste to stay healthy.

   The Tetra sisters grew up in a small Oregon town where their mother would bake a new kind of cake every Sunday. They were inspired by the way this brought them together and decided they wanted organic cakes to be a part of their professional life.

   Since first opening the Tetra Organic Cake Company in 2015, the organization has seen an incredible evolution in its success. After starting from a simple storefront in their hometown, the business grew into a national corporation. Tetra’s Organic Cakes are shipped and used for celebration from anywhere in the United States.

   To get into contact with the Tetra Organic Cake Company, either reach out via email at [email protected] or call the store location at (638)-329-8569.

Author

Sky Ariella

Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.